A couple of years ago, I visited an organic vegetable farm in southeast Minnesota, not far from the Mississippi River. Nestled in a valley that sloped down from rolling pasture and cropland sat Featherstone Fruits and Vegetables, a 40-acre farm.
Featherstone was part of a local food web in the upper Midwest, selling at a farmers’ market, through a CSA (community supported agriculture) and to co-op stores in the Twin Cities. But the partners, Jack Hedin and Rhys Williams, who began in 1995, were having a tough time economically and realized they would have to boost sales if they were
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